CASE STUDY
Anuvu
Launching a brand into the world
doubleyou was the creative agency responsible for developing Anuvu’s comprehensive motion toolkit and video assets. Our contributions were pivotal in rebranding the company, formerly known as Global Eagle, to Anuvu. This included the creation of social media teasers, launch videos, and product videos.
The project began with a collaborative meeting with Mantra Brand House to discuss initial ideas and concepts. This meeting set the foundation for the creative direction we would take. doubleyou took on the responsibility of developing the entire motion and video toolkit
Our team crafted launch videos, social media teasers, and product videos, ensuring each piece aligned with the new brand vision. These assets were designed to captivate and engage audiences, highlighting Anuvu’s innovative spirit.
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The launch videos and social media teasers played a crucial role in unveiling the new brand. The response from employees and clients was overwhelmingly positive, marking a significant transformation in Anuvu’s market presence and internal culture.
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We continue to support Anuvu in all their communications, including new product videos, client presentations, and social media output. Our ongoing collaboration ensures that Anuvu’s visual communications remain consistent and engaging.
doubleyou successfully delivered a suite of compelling video assets that played a key role in Anuvu’s rebranding campaign.
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