CASE STUDY
Emirates
Content promotion done right
At doubleyou, we had the privilege of collaborating with Emirates Airlines on a monthly basis to produce a series of dynamic video promos aimed at promoting their inflight entertainment channels and categories. Tasked with delivering up to 15 promos each month, our team embraced the challenge with creativity and enthusiasm.
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The deliverables included promos in both 16×9 and 4×3 formats for various platforms, ensuring maximum reach and engagement. Additionally, social media versions were crafted in a 9×16 format to cater to the specific requirements of Instagram stories.
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Our approach to each promo was rooted in showcasing the diverse range of content and features available onboard Emirates flights, from beloved classics like the Star Wars channel to the latest offerings from HBO MAX, as well as lifestyle and comedy content to cater to every passenger’s tastes.
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The process began with a client kick-off meeting, where we collaborated closely with the Emirates team to decide on the content and messaging for each promo. From there, our creative team dove into the ideation phase, developing concepts and storyboards that would effectively capture the attention of viewers and highlight the unique offerings of Emirates’ inflight entertainment.
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Once the concepts were approved, our production team sprang into action, handling everything from filming to editing with precision and skill. Motion graphics were seamlessly integrated into the promos to enhance the visual appeal and ensure consistency across all deliverables.
Through a combination of creativity, collaboration, and meticulous attention to detail, we were able to deliver exciting and engaging video promos that effectively promoted Emirates’ inflight entertainment offerings to passengers around the world.
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