CASE STUDY
Etihad Airways
Runway to Runway
We had the incredible opportunity to collaborate with Etihad Airways on a ground-breaking project: the creation of their Runway to Runway safety video. This innovative safety video shattered the conventions of traditional airline safety presentations, offering passengers a fresh and engaging approach to in-flight safety.
Working closely with a large third-party production company, we orchestrated every aspect of the production process, ensuring that the creative vision was brought to life with precision and flair.
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The creative concept behind the safety video was inspired by Etihad’s sponsorship of London and New York Fashion Weeks, seamlessly blending the worlds of aviation and fashion. From chic runway models to aircraft hangars, the video exuded style and sophistication, captivating viewers from takeoff to landing.
Our involvement extended beyond just creative concept work; we served as the bridge between the client and the production company, overseeing every stage of the production process to ensure seamless execution. From managing logistics to providing creative direction, our team was committed to delivering a final product that exceeded expectations.
In addition to the safety video, we also produced a behind-the-scenes documentary that offered viewers a glimpse into the making of this ground-breaking project.
The video was shared online via Etihad’s social platforms, providing audiences with a behind-the-curtain look at the creative process.
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The Runway to Runway safety video was not just a safety demonstration; it was a cinematic experience that showcased Etihad’s commitment to innovation and excellence.
From its debut at New York Fashion Week to its showcase at London Fashion Week, the video captivated audiences around the world, cementing Etihad’s reputation as a leader in both aviation and creativity.
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